Elon Musk is disrupting the auto market again and opens the doors wide open for the broader market audience for Electric Cars. There is a lot of controversy about the Tesla financing plan. As usual, the best way is to listen to the Elon Musk himself. His "personal guarantee with his all personal assets" is the new interesting twist. Even if financing is not really so appealing as some calculations by Tesla Motors claim - it is the way forward to the mass market of electric cars and competition from more financial institutions in this auto premium sector will bring the costs down.